Brands and the Brain

Brands and the Brain explores the fascinating intersection between neuroscience and brand management. It reveals how some of the most powerful brands aren’t just remembered they’re felt. Rooted in our emotions, memories & subconscious, these brands shape decisions in ways we rarely notice.

This insightful book delves into how the human brain operates and how understanding its mechanisms can revolutionize brand strategy. It educates readers on the psychological and neurological principles that influence brand perception and loyalty.

Key Highlights:

• Explains how emotions and memory impact brand connection

• Connects branding principles with brain functions
• Offers a neuroscience-based approach to creating and sustaining strong brands
• Shows how modern marketers leverage cognitive science for branding success
• A valuable resource for marketers, brand managers, and psychology enthusiasts

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