Don’t Sell Make them Buy is a practical guide for anyone looking to succeed in sales and negotiation by focusing on skill, strategy, and understanding customer needs. Instead of following rigid scripts, this book shows how to connect naturally with customers, build trust, and make the buying process easier and more enjoyable.

In Don’t Sell Make them Buy, R. Mukund shares over twenty years of experience in sales and customer service training. Using real-life case studies and examples, he demonstrates how salespeople can understand human behavior, adapt their approach, and create positive experiences that encourage customers to make confident purchasing decisions.

Ideal for sales professionals, entrepreneurs, and anyone who wants to improve their selling skills, Don’t Sell Make them Buy teaches strategies that make sales smoother, more effective, and more rewarding for both the seller and the customer

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