The Execution Premium

In today’s highly competitive landscape, business strategy is more essential than ever. Yet, most organizations don’t fail at formulating strategy—they fail at executing it. Due to poor execution, companies often realize only a fraction of the financial potential promised by their strategic plans. But it doesn’t have to be that way, argue Robert Kaplan and David Norton in The Execution Premium.

Building on their previous work on strategy-focused organizations, The Execution Premium introduces a powerful, multi-stage system that helps businesses translate well-crafted strategies into measurable results.

This practical guide shows you how to:

• Develop an effective strategy using tools like SWOT analysis, vision formulation, and strategic change agendas.

• Plan and manage execution through portfolios of strategic initiatives using strategy maps and Balanced Scorecards.

• Put strategy into action by integrating operational tools like process dashboards, rolling forecasts, and activity-based costing.

• Continuously test, adapt, and improve strategy with structured management reviews and data-driven decision-making.

Backed by detailed case studies and robust research across various industries, The Execution Premium delivers a comprehensive and proven framework to help organizations bridge the gap between strategy and performance—ensuring that the full value of their business plans is realized.

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