Hooked Book

Hooked Book: How to Build Habit-Forming Products by Nir Eyal is a must-read for entrepreneurs, designers, and marketers aiming to create engaging products. Hooked Book introduces the “Hooked Book Model,” a four-step framework that helps businesses build products that keep users coming back. By blending behavioral psychology, neuroscience, and user experience design, Hooked provides actionable strategies to develop habit-forming products that drive long-term customer engagement.

Highlights:

•  Hook Model Framework: Learn the four-step process—Trigger, Action, Variable Reward, and Investment—that drives habit formation.
• Real-World Examples: Case studies of successful habit-forming products like social media, apps, and games.
• Behavioral Insights: Understand the psychology behind what motivates user behavior. 
• Ethical Considerations: Explore the moral responsibility of creating engaging products.           
• Actionable Techniques: Practical strategies for integrating habit-forming design into your products.                               

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