Misbehaving 

Misbehaving by Richard Thaler offers an entertaining and enlightening look at human behavior and the field of behavioral economics. Unlike traditional economics, which assumes people always act rationally, Misbehaving reveals how humans are prone to biases, errors, and unpredictable decisions that shape markets and everyday life.

From buying alarm clocks to selling tickets or applying for loans, Misbehaving shows how these deviations from “rational” behavior influence the economy and our personal choices. Thaler’s insights make complex economic ideas accessible, funny, and highly practical.

Celebrated as a groundbreaking work, Misbehaving is essential reading for anyone curious about human nature, decision-making, and the hidden forces that affect our daily lives.

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