Too many young people are under the impression that work is a four-letter word—something to be avoided. In REVIVING WORK ETHIC Chester shows leaders how to get inside their heads and their hearts and inspire them to take pride in their work and perform at their best.

“Eric has distilled his vast experience into a timely and concise book that will be very valuable to anyone who wants to improve the performance of young people in today’s workforce. REVIVING WORK ETHIC is a must-read for managers, teachers, and parents.” Ted Fowler, President and CEO, Golden Corral

“Nothing beats hard work, and never will. The problem is that it is in short supply. In this wonderful book, Eric Chester lays out the path to getting back to basics and unleashing winning behaviors in your workforce. Read it, study it, and then do it! REVIVING WORK ETHIC will make you a better leader.” Chester Elton, co-author of best-selling The Orange Revolution and The Carrot Principle