You Can Negotiate Anything is a timeless and practical guide that shows how negotiation plays a role in every part of life from work and finances to relationships and personal decisions. Written by renowned negotiator Herb Cohen, this bestselling book proves that success in negotiation is not about pressure or power, but about understanding people, timing, and information.

In You Can Negotiate Anything, Cohen draws on real-world experience advising leaders, businesses, and individuals in high-stakes situations. He breaks down complex negotiation concepts into clear, relatable strategies that anyone can use. The book emphasizes being patient, informed, and personal, showing how these simple principles can help you reach better outcomes in everyday conversations and major life decisions.

You Can Negotiate Anything is engaging, insightful, and highly applicable to real life. Inside, readers learn how to recognize different negotiating styles, apply three crucial steps to success, and confidently negotiate with anyone—from colleagues and managers to friends, family, and even themselves. Practical and empowering, this book helps you see negotiation not as confrontation, but as a skill you can master to improve every aspect of your life.